tdr0862_Campaign that Disney did on the disaster day of 2015

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March 11th 2011, eastern Japan has lost many things due to the disaster that happened all the sudden.

March 11th 2013, which is 2 years after Disney has done various activities and worked on reconstruction of eastern Japan with slogan of “Dream for Japan”.

2011: Sold T-shirt with original logo based on the slogan.
(Proceeds were contributed to Japan redcross)
2112: Handed out “original lumica light” with original logo.
(Limited to customers who shopped at Disney Store in Japan/ ended as soon as the stock runs out)
2013: Handed out “original book mark” that modeled northeast Japanese cedar in Mickey shape.
(Limited to customers who shopped at Disney Store in Japan/ ended as soon as the stock runs out)
2014: Handed out “original magnet” that modeled northeast Japanese cedar in Mickey shape.
(Limited to customers who shopped at Disney Store in Japan/ ended as soon as the stock runs out)

And campaign of Dream for Japan” was held in 2015.

Item of 2015 is “original book mark” that used northeast Japanese cedar and it was handed out targeting customers who shopped at Disney Store in Japan.

The design of 2015 is different from 2013’s that it has Mickey shaped hole in round wood, so it is similar shape to original logo.

From “Dream for Japan”, we can see Disney’s hope towards reconstruction and it doesn’t change at all after these years.

I hope this will continue.

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