【tdr0433】The competition of Disneyland and Universal Studio Japan (USJ) from 2104 to 2015 became intense?

0433

The number of theme park attendance become peak is during summer vacation after all. The number of attendance of Tokyo Disneyland during summer gets about 1 million to 1.5 million.

The rival Universal Studio Japan (USJ) of Osaka opened “The Wizarding World of Harry Potter” on July 15th, 2014. On the opening day there was 3000 people of queue were made and it gathers many attractions. By that Universal Studio Japan (USJ) also expanded the number of attendance during the summer.

$450 million was applied onto “The Wizarding World of Harry Potter”. It is a biggest attraction when even comparing worldwide. Universal Studio Japan (USJ)’s annual sales is about $10 billion, so it tells how Universal Studio Japan (USJ) prepared to created this attraction.

Until now dishonorable reputations that quality of attraction is poor than Tokyo Disneyland were given to Universal Studio Japan (USJ) attractions. But since they used latest technology like “projection mapping”, which is the conversational topic nowadays with “The Wizarding World of Harry Potter” the quality became even better than Disneyland.

Universal Studio Japan (USJ) uses “The Wizarding World of Harry Potter” as a trigger and estimating the sales in 10 years $5.6 billion. It is a big project that influences the company’s future.

On the other hand, Tokyo Disneyland is not staying quiet. First, regular show “Once Upon a Time” at Cinderella Castle started in May 2014. It is an entertainment that uses also the projection mapping to projects Disney films like a picture book with many famous songs on Cinderella Castle that floats in the night sky.

Moreover, renewal of “Jungle Cruise”, which is first tie after 1983 was occurred that “Jungle Cruise Wild Life Expedition” started in September 2014 and Tokyo Disneyland is planning to open attraction of popular animation “Lilo and Stitch” in 2015 summer instead of “Captain EO”, which closed in June.

Additionally, At Tokyo DisneySea Mermaid Lagoon Theatre was renewal that “King Triton’s Concert”, which themed “The Little Mermaid” was decided to start on April 24th 2015 instead of “Mermaid Lagoon Theatre” that used to perform until then. It is not large scale like Universal Studio Japan (USJ), but Tokyo Disney Resort is going on an offensive that to not let the guests bored by renewing attractions or starting new shows.

The competition between Tokyo Disney Resort and Universal Studio Japan (USJ) that divide East and West of Japan will be intense from 2014 to 2015. By that both number of attendance and sales will be expand.

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