tdr0699_The scale of Disney related market in Japan


Disney brand is infiltrate into Japan that doesn’t even beat by Disney’s home America.

We often see main Disney characters in our life and is loved by wide generations.

Anyway, then we get curious about the scale of Disney related market in Japan. Actually Japan is second biggest market after America.

On January 22nd 2008, Walt Disney Japan cooperation work with Soft Bank Mobile and announced “Disney Mobile” and when this was announced “Paul Candland” who is a president of Walt Disney Japan revealed that Japanese Disney related market scale will reach \700 billion ($7 billion).

Therefore Japanese market is authorized an important market by Walt Disney Company.

Even with number of attendance of world amusement parks, “Tokyo Disneyland” is ranked in second after Florida’s “Magic Kingdom”, so it is obvious that Disney main office treat Japan importantly.

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